Sunday, September 29, 2013

#Instagram

After reading Weinberger’s (2007) statement “that the bigger the mess the more accurate is Flickr’s analysis” (p. 95), I have to disagree based upon my experience with working primarily on Instagram.  Social media has begun a movement to allow people a more simplistic and easier way to search for certain items.  Although it may be considered a quicker way to search by clicking on a hashtagged item, I have rapidly learned that this is not the case. A prime example of what I am referring to is that if you were to search the hashtag “#cats” on Instagram, it would be assumed that you would find predominantly cat images or cat-related images; however, some people may hashtag the word cat which may be referring to someone, an inside joke, or a completely unrelated subject.  While on Instagram, I know of someone who takes photographs and hashtags random, unrelated items so that when a person searches for something such as “#cats” they will find an image of corn because they hashtagged it as a joke.  Unfortunately, for a person who is only interested in looking at cat photographs this will not satisfy their search.  Instagram is not 100% accurate in organizing their information based upon a hashtag.
               Weinberger (2007) strongly believes that “these physical limitations on how we have organized information have not only limited our vision, they have also given the people who control the organization of information more power than those who create the information” (p.89).  Below I have included Instagram’s way of explaining the use of hashtags, but what I noticed and was surprised by was that they admitted the trickiness behind using them.  There are limitations within using this social media outlet and like several other networks, there will always be an organizational control between the creators and the controllers of the actual information.  I cannot completely dismiss that “the bigger the mess the more accurate” because as I read in a Washington Post article (website link below), I realized that the use of hashtags is also an innovative and organized way within our generation allowing an easier way to relay important messages especially for advertising companies.  I have a difficult time deciding whether or not order hides more than it reveals because I am not familiar with all social media outlets and/or search engines.  However, from my experience I think that order does often hide more because there is so much information to go through that the results are endless and may not be in a particularly ordered fashion. 
               The Washington Post quoted Hoffman as saying, “if you want to cut through the clutter and reach young minds then you really need user generated content, you better get people giving you thousands of likes on Facebook or re-tweeting your ad”.  Clutter and disorganization are barriers in to finding the most accurate information.  Weinberger believes that a bigger mess may allow for more accuracy but how is that so between all the clutter and chaos? 





1 comment:

  1. Yes, hashtag "jokes" is an unfortunate problem, but I would be reluctant to allow others to erase these hashtags. I wonder if software, much like facial recognition programs, will soon address this issue?

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